Do you really need a website?
If you have a product or service
you want to sell the answer is a definite yes! -
If potential clients can’t find you in the Internet because
you don’t have a website, who are they finding instead and how much
are they spending with them instead of with you?
Should you include the Internet for your business if now it might be
doing ok off-line?
Ignoring the gigantic potential of the Internet could slowly diminish your sales and potentially make them disappear completely in the
long run. More and more business of all types is being done over
the Internet thru websites while less is being done off-line.
Why do savvy buyers prefer do do
their purchases
online?
Over 70% of Internet users search for products and services
online instead of using the local yellow pages. Why?
Convenience - No time wasted and eye strain going thru a thick book
with very small and difficult to read letters.
Potential clients can learn about the product and purchase it
without having to drive in their car to get to it and having to wait in a
long line to pay the cashier.
An off-line business could be closed at certain times and days but a
website is open 7 days a week, 24 hours a day.
There is no need to dress up to go to a website and there is
no sales pressure either. No rain or extreme weather conditions to
deal with either..
Even if your business will unlikely sell its products or
services over the Internet (beauty salon, gas station, car dealership,
bakery, attorney’s office, doctor’s office, mortgage company, dollar
store, etc.) these businesses are being advertised online more efficiently
and at a much lower cost than if they were advertised off-line.