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Lest face it, today’s search technology has become obsolete because of the vast number of websites listed and although search engines have tried hard to fix this problem and keep trying new “innovative” ways to improve what they already have, they haven’t been able to go far enough even with their sophisticated algorithm and search tools.

Up to now searchers can use the “” for specific key-phrase results. This helps, but the problem with this is that this limit’s the searches to just that specific phrase maybe overlooking other potential key-phrases. They can also use the advanced search with: “all of the words“, “the exact phrase“, “any of these words“, “none of this words “, “Boolean search“, etc.

Although the algorithm used by the giants of the information search to weed out irrelevant pages are in itself a marvel of programming, they have overlooked some very simple but important key ingredients that could make their algorithm work in a simpler, faster and a more practical manner.

There is a better and simpler way. Simply by asking websites to add several additional meta tags in their web pages which will provide search engines with down to earth detailed information for their crawlers to chew on and making some simple changes in their own algorithm. SEO’s and webmasters will jump at the chance of having their pages found in the first few results. For now many sites are being poorly categorized and only those which have been optimized correctly or which have a vast amount of backward links will get a chance to be found in the first thirty results.

Today search engine spiders have to act as detectives with not enough leads to go on in order to try to figure out what these sites are all about. Not just a title, description, keyword meta tag, etc. anymore, but several other types of additional meta tags that can provide a lot more details that will be extremely useful. For example: location meta tags (the country, state, region and city meta tags); the purpose meta tag (business, pleasure, official business, religious or spiritual, scientific, sales, information, etc. meta tags), brand, product meta tags, etc. All these tags could play a very significant role in the search results that will shorten the list from over hundreds of thousands or even millions to just a very few listings in most cases. That will make an enormous difference and one that searchers will truly appreciate. The advanced search forms will also have to be modified and algorithms will operate at a minimum, if any, since analyzes will be based mainly in more “down to earth” principles than with how a keyword or key-phrase was used, how many backward links are there or on how valid was the html of the page - just to give three examples.

Although this new search technology may seem like the most logical, simple and easiest solution to search engine search for now, it doesn’t mean that will be the last evolution in S.E. search. Natural, human-like interpretation of what’s in a web page, including a deep analyzes may be the next generation right after this one but more advances in technology and faster computers probably will be needed to accomplish this. Meta tags will be considered a dinosaur since they will be completely obsolete.

Big changes are sometimes painful and naturally, with big changes in search techniques and search engine algorithm, SEOs will have to scramble to add these needed meta tags in the sites they serve. However search engine optimization professionals will be able to work in a less stressed environment since they won’t have to compete with each other so aggressively, like now, for the first 10, 20 or ever 30 search results. Results obtained this way with the “perfect” listings are a real possibility.

Trying to decipher the search engine algorithm of ever mayor S.E. probably won’t be necessary anymore in order to optimize a page. Although maybe still needed, keywords and key-phrases may not play a role as important as now since the extra meta tags will speak for themselves. However a title and a description tag will still be very useful but done with a more natural marketing wording in them. SEOs won’t have to try to figure out anymore the secret algorithm specifics that search engines use for ranking purposes. Most, if not all search engines will use very similar advanced search forms and ways of ranking pages. Important rankings in the advanced search results will be a thing of the past. As a result, trying to trick the search engines to obtain high rankings will a waste of time, however search engines will still have to use the same tools they have used up to now to weed out the bad apples (sites trying to show up in every search result), in this case keeping them OUT from the advanced search results and giving them a low ranking in the regular search results. The TYPE of search results, not RANKING will be the most important keyword, pardon the pun.

Possible problems:

Search engines make their money with advertising campaigns, feature listings and other types of advertising like pay per click. If people can find what they want so easily, websites won’t really need to pay for advertisings of any type and search engines can’t survive if they don’t make money.

Possible solutions:

Search engines can still keep their simple search forms (for the inexperienced) which will usually bring an infinitude of results and will still be able to sell feature listings and other types of income producing advertisings while in the advanced search a few but very well targeted listings will show up.

S.E. could produce two different types of results (free and advertising listings) when searchers use the advanced search feature in case they don’t find exactly what they are looking for in the in the most discriminating results. This way a searcher still can get close to what he or she wanted while been exposed to paid advertising.

Search Engines could still sell advertising no matter what just because even though people could find exactly what they wanted or at least very close to it, they can still have their minds changed by smart or enticing advertising.

S.E. could charge for ALL their listings. No more free rides. This could worry those who don’t want to pay for their listings but they could be better off paying for quality listings where they will be able to be easily found and also finally be able to compete with important sites, spend countless hours optimizing a site or than paying thru the nose for frequent optimizations, or face the real possibility of being buried under hundreds, thousands or even millions of results.

Last but not least, if the most important search engines don’t make these radical but needed changes, less important S.E. sooner or latter will take the lead and will gradually steal away many of their visitors forcing the large search engines to make these changes too.

Are link popularity guidelines in the mayor search engines about to change? Are website owners prepared for this?

September 24, 2004 - Analyzing link popularity and its evolution it can suspected that another step further into its evolution for better search results might be on the drawing board on some of the most important search engines. If not, it will probably be soon. However this will not come as happy news for many website owners that have invested a lot of their time and effort, not to mention money, mostly, if not solely, in link exchanges for the purpose of increasing their link popularity. Link exchange service providers won’t be too happy either.
 

What could be this next big step? - some may ask

Before this question can be answered, people need to understand how anyone can come to this conclusion in the first place in order to fully understand it.

In order to provide their users better quality search results and keep their own resources from getting exhausted, search engines needed to put a stop, or at least slow down the use of doorway pages and link farms, among other techniques that they now consider spam. As a penalty they either lower their rank or in the worst of cases, ban them completely.

Search engine technology is becoming more complex and sophisticated every day due to advances in technology and also because since they are receiving an ever increasing amount of listing requests they need to keep up with this demand. Due to the large amount of these requests and their bulging data bases, they need to get even more discriminating than ever before when they rank a web page. Ranking determines in the search results which are the most relevant and important pages to show first, second, third and so on, up to the last page. A page will be “rewarded” because of its relevancy to the search term in a query (inquire) and importance will be according to some factors including amount of content pages and most importantly, link popularity.

Link popularity used to be determined only by how popular a website was or how many back links it had. Not anymore. Now “relevancy” have been added to the linking equation.

What’s next? How about “link exchanges are not and will not be taken into account for increasing or even influencing link popularity”? Why not? What’s wrong with an innocent link exchange? ….some might ask.

Link exchanges - How innocent are them in reality?

Link exchanges are done for two basic reasons: traffic and link popularity. Naturally there is nothing wrong with getting visitors from other websites by exchanging links. Also, if other websites recommend a website by linking to it, that makes a site popular. That means that the website in question is, at the very least, worth looking at. BUT can people honestly say that a website is popular because other websites have links pointing to that site and as a fair exchange the site is ALSO linking to them? Are both the website in question and the others really linking to each other because all these websites have great or excellent content? Anyone can figure out that the answer is a resounding NO.

If people look at this in an objective fashion, they can easily figure out that the website have been made popular by artificial means, by “plotting” with other websites to get an advantage and not by the real value of the website’s content. And here is where the whole problem is at.

If other websites link to a website and they are not asking for a link in return that means that the website must have something that they consider valuable. This is true link popularity. But if the favor have to be returned in order to keep the link in their sites, they do not consider the website of much value, just their link in the site. However for now this is being considered link popularity… but for how much longer?

If search engines want to show in their search results websites that are relevant and also popular for their own true value - they will still need to check to see how many back links they have and disregard those that are also getting a link back to them. These links cannot prove that these websites are linking to a specific site because they think that it has good or excellent content but because they want to take advantage of this search engine algorithm loophole. They will still get the traffic from the link exchanges but not the popularity status from them.

If this come to pass, and it is believed that it will, sooner or latter, there will be many websites affected by this. Only those that get prepared will not suffer the consequences and will actually gain a lot from the change.

Who is to gain the most from this next step in the link popularity saga? The web searcher since he or she will be able to find a lot of content that other websites truly consider to be very valuable. As a side effect, website owners will see the need to make their websites look more professional and with more and better content in order to gain popularity by getting linked from other sites..

Spammers who may still want to trick the search engines instead of doing the right thing, will make arrangements with other websites in order to try to hide their link exchange schemes. Website A will link to B. B will link to C and C will link to A, closing the loop. When search engines begin spotting this and not taking them into account for link popularity, these websites will turn around and will probably make a bigger loop with ABCDE and F in order to keep from being spotted. However the more websites that are introduced into this loop, more will be the risk of getting the loop broken somewhere and eventually disappearing completely. Eventually it will be much easier and less complex to simply make better websites and forget about cheating the search engines in order to gain link popularity.

If search engines want to offer optimum search results, they will have to make some radical changes that will affect many people in Internet related industries in one way or another. When this come to pass there will be some winners (those that were prepared) but also some losers...

Anyone wanting to be prepared for these changes must start getting one way links soon for his or her site, which, by the way, are more permanent than links from link exchanges.

How can webmasters get one way links?

1- Adding the URL to the directories, under the category related to the website topic. Or better yet, to those directories that specialize in that specific topic.

2- Inviting website visitors to link to the site. They will if they want to connect to good page content for their visitors.

3- Sending e-mails to other sites with similar characteristics as the website in question and inviting them to link to the site.

4- Posting a free link demand in the Link Popularity Directory and inviting other webmasters browsing the directory to link to the website. They should be told what kind of content the website has. If they are interested, they will link to it.

5- Going to Linkpopularitydirectory.com and getting more tips on getting even more one way links for their website(s).

New type of FREE service for increasing Link Popularity and amount/quality of Page Content is now available for Webmasters.

September 1, 2004 - A new type of linking service for increasing link popularity and for linking to websites with excellent page content have emerged in the Net - It’s called the Link Popularity Directory. It will serve websites that get listed there as well as the ones that don‘t .

This service is 100 %Free, so Webmasters won’t have to use their credit cards or even be obligated to link back to the Directory in order to get listed - It is FREE with no attachments!

The Link Popularity Directory is actually divided into two directories or sections, one is for “Offers” and another for “Demands” with plenty of detailed information on how to use it in an effective manner. Although this could sound like a big site, it is quite the contrary, at least for now, since the structure for this directory has just been formed. Now all that it needs is just to get filled up with offers and demands in order to grow. And it order to grow, the word must get around. The more it grows, the better for everyone posting in it and all who are interested in link popularity and good page content.

Actually there are a lot of websites looking for other websites with relevant content that are willing to link to them but it’s not easy. On the other hand, there are a lot of websites also looking for good content to link to but they are also having a hard time finding them. The problem was, up to now, that there wasn’t anybody providing this specific type of service. Exchanging links have been the easiest way to gain link popularity but there are some drawbacks to it as explained in LinkPopularityDirectory.com.

Any webmaster browsing the directory can also take advantage of it, or better yet, can post a listing for his or her website with an “offer” or “demand“ and help themselves by letting others browsing the directory to take advantage of their offers and demands. This way everybody wins, including regular Web surfers since they will be able to take advantage of more and better page content!

Publishing a News Release

If you have a news release related to website marketing that you would like to publish in the Link Popularity Directory please submit it to us.  We are interested mostly in writings related to link popularity but press releases related to website promotion in general will be accepted.

By writing a news release and submitting it to us you are exposing your business products and or services to our readers. In addition to promoting your business and getting credit as a featured writer, your release can display a link to your website.